Keep the business.
Replace the site.
I audit your current site, keep what earns its place and rebuild the foundation under it. The new site gets found, loads fast and gets you the calls.
Which of these sounds like your site?
Most owners recognize their site in one or two of these. Here is why each one happens and what I do about it.
Checklist · Website redesign
0 of 5 ticked
Week by week, from audit to launch.
A typical redesign takes 4–6 weeks. One new build at a time, so your project has my full attention the whole way.
Week 1
You receive: a one-page audit of what I would keep and what I would rebuild, with the pages that already rank marked. I need: access to your current site and any visitor or search data you have.
Weeks 1-2
You receive: the new page map. I need: your approval of what stays, what merges and what goes.
Weeks 2-3
You receive: the designs on phone and desktop. I need: your feedback, plus your text and photos.
Week 3
You receive: the approved design. I need: your sign-off, which also triggers the second payment.
Weeks 4-5
You receive: a working site you can click through before it goes live. I need: one round of feedback, gathered in one place.
Weeks 5-6
You receive: the tested site, with every old address pointing to its new page. I need: access to your domain.
Every week
Week 6
You receive: your live site. I need: nothing else. The final 30% is invoiced when you sign off on staging, and the site goes live once it clears.
Your old site stays online until the new one is ready, so customers never see a gap. If your text and photos arrive late, the dates move with them, and I tell you as soon as that happens. Copywriting is included, written from the company information you give me. You supply the photos, and a photo or video shoot is priced in a separate proposal.
Four steps. Your old site stays up until the new one is ready.
I go through your current site, note which pages already rank and for which keywords, and decide what stays, what merges and what goes. Anything that already earns its place stays.
I use search data to plan which pages the new site needs and what each one should say. Every page that already ranks stays optimized for the keywords that matter to you.
I show you three design directions and you pick one. You approve the design of the whole site, with two rounds of revisions, before I write any code. Then I code it by hand, so the new site loads fast and stays easy to change.
I point every old address to its new page, test on real phones and launch on your domain. Then I show you how to edit the site.
From $2,000 USD. Here is what moves the price.
Website redesign · from
$2,000 USD
Every build includes the strategy, the design, a custom theme made for you and the copywriting. You get a written proposal with the full price before any work begins. One new build at a time, and the next opening is November.
How much logic sits behind the screen, and how much of it has to move over from your current site: bookings, forms, integrations, member areas.
What visitors can do: request a proposal, book a time, pay a deposit, sign in. Each feature is designed, built and tested.
How much content the new site needs, and how much of your current text carries over. Copywriting is included. You supply the photos, and a shoot is priced in a separate proposal.
Connections to other software, such as booking, payments, email tools or a CRM. Each one is set up and tested.
How you pay 3 milestones
No phase starts until the previous payment clears. Your site stays on staging until the final payment clears.
Ask the people who hired me.
Their words, published with their permission.
What people ask before a redesign.
I work to keep them. Before I rebuild anything, I note which of your pages already rank, and I make sure each one stays optimized for the keywords that matter to your business. I also point every old address to its new page before launch, so Google and your visitors land in the right place. Nobody can guarantee a ranking, but this is how I give your pages the best chance of keeping theirs.
Yes. I audit your text and photos, keep what still earns its place and rewrite the rest, because copywriting is included. You supply the photos, and a photo or video shoot is priced in a separate proposal.
It stays online until the new one is ready, so customers never see a gap.
Yes. I rebuild it by hand on WordPress and move over what is worth keeping, including the pages that already rank.
Builds start at $2,000 USD. The final price depends on the complexity of your project, the features it needs, your content and your goals, and you get it in a written proposal before any work begins. See what moves the price.
You pay 40% when the agreement is signed, 30% when the design of the whole site is approved and 30% when you sign off on the finished site on staging. The site goes live and is handed over once that last payment clears. No phase starts until the previous payment clears.
Usually 4–6 weeks. The pace depends on how fast we trade content and feedback, and the timeline shows what happens each week.
It depends on the foundation under your site. Patching a bad site is like building a mansion on the shaky foundation of your previous house. The audit tells us which foundation you have, and if it is sound, I fix what is broken instead of rebuilding it. If you are starting from nothing, see web design.
Two rounds at the design stage, plus one final round before launch. I present three design directions first and you pick the one to develop.
For 30 days after launch, I fix anything I built that does not work as designed, at no charge. Changes and new requests are new work, priced in a proposal.
Yes, in your own name, so you always own them. I do not sell hosting, but I can point you to what I recommend: Hostinger first, SiteGround as the alternative. Both are my referral links, and I tell you so up front.
Let's rebuild your site.
Tell me what's wrong with your current site and I'll tell you what I'd keep and what I'd rebuild. One new build at a time, and the next opening is November.